This is a chance to reflect on your newsletters, social media, posters etc and what words and phrases you use. Do you keep them 'on brand'? Are there terms and ways of talking that you stick to so people know it's you? There is no right or wrong answer here, but it's about having a strong communications strategy.
This is a chance to reflect on how you go about this. Consider the questions you ask, the frequency of asking them and how you go about the analysis. You can also think about the other ways you gather information through research and how you apply that to your impact measurement.